Ů GEN's Lead Pharmacist

 

Lilanie Joubert is a dedicated and dynamic Lead Pharmacist with a strong background in both retail and clinical pharmacy. She earned her Bachelor of Pharmacy (B.Pharm) degree from North West University in 2017, followed by a rigorous internship and community service that solidified her commitment to personalized, patient-centered care.

Her professional journey began as the Responsible Pharmacist at one of South Africa’s leading pharmacies, where she led operations, ensured regulatory compliance, and built trusted relationships with patients over 2.5 years. Her passion for accessible, science-backed healthcare led her to pursue locum work, expanding her expertise across diverse healthcare settings. During this period, she also completed the PIMART (Pharmacist-Initiated Management of Antiretroviral Therapy) course, equipping her to initiate and manage HIV prevention and treatment—enhancing access to essential care.

Bridging Science & Natural Medicine

With years of hands-on experience in retail and clinical pharmacy, Lilanie developed a holistic approach to health, recognizing the powerful synergy between pharmaceuticals and natural medicine. She believes in preventative, personalized healthcare, advocating for lifestyle and nutritional interventions alongside conventional treatments to help people optimize longevity and well-being. Her expertise enables her to guide patients in seamlessly integrating targeted supplementation, natural remedies, and evidence-based pharmaceutical care for a comprehensive, results-driven health strategy.

 

 

Leadership & Innovation in Pharmacy

As Lead Pharmacist at U Gen, Lilanie plays a pivotal role in team management, regulatory compliance, and patient-first service delivery. Her leadership is defined by strategic thinking, adaptability, and a passion for cutting-edge wellness solutions. She thrives in fast-paced, evolving healthcare environments, solving complex challenges and implementing innovative, science-backed strategies to enhance patient outcomes.

Beyond the Pharmacy

Lilanie’s passion for health and wellness extends beyond her professional career. She is an avid netball player, fitness enthusiast, and outdoor adventurer, embodying the active lifestyle she encourages in her patients. She thrives in social environments, fostering meaningful connections with both patients and colleagues. As a strong advocate for holistic health, she is committed to empowering individuals to take control of their well-being—going beyond symptom treatment to embrace sustainable, health-conscious habits.

Her dedication, patient-first approach, and innovative mindset continue to set her apart as a leading force in modern, integrative pharmacy.